PPrecaptureState market intelligence

WI MEDICAID MARKET

Wisconsin

implementation

New and expanding plan execution in regions 2 and 7

Last verified 2026-10-06

MARKET_MOVEMENT

Double verified

Wisconsin begins enrollment for new and expanding Family Care plans

After a procurement protest was withdrawn, Wisconsin moved forward with Family Care and Partnership awards in regions 2 and 7. Anthem entered Family Care in both regions, while Inclusa, iCare and Molina/My Choice Wisconsin expanded in specified markets.

Precapture analysis

Competition has shifted from award to network, certification, member-choice and transition execution.